DESIGNING GREEN
Now, more than ever, it’s important to be mindful of our environment. Implementing this idea when delivering your brand’s message can have meaningful results.
Consider these easy-to-implement tips when going green:
Digital Distribution
Could your message be delivered digitally through email, rather than a direct-mail postcard – eliminating printing dollars altogether?
White Space is Our Friend
Embracing white space and opting for thin, sans serif fonts in design reduces ink coverage. Interesting, huh?
Environmentally Friendly Ink
This means choosing a dye that is soy, water or vegetable based – all safe for our environment. Also, limit the design to a minimal color palette, and understand what Pantone colors contain the most damaging elements to the environment. Who knew metallic could ever be a bad idea?
Paper, Paper, Paper
When selecting paper, go for pre and post consumer waste recycled goodness. Choosing standard sizes for design and print, as well as steering away from artwork that bleeds off the edge, will reduce paper scraps – and costs.
Print Green
Did you know some printing methods create less amount of environmental harm? Go for digital or letterpress when you’re printing green.
Reuse
Consider the lifespan of your design and printed devlierables. Make intentional choices to prolong the longevity of your piece, making it functional for multi-use.
So next time you begin a project, think about how you can tailor your approach to creating a sustainable result – start to finish.
Aedieno is a boutique creative agency. For eco-friendly design concepts, please contact us.
