Hunting or farming? Branding or sales? So many important questions when considering the return on investment (ROI) or return on effort (ROE) during the marketing lifecycle. However, with a little planning, you and your next marketing program can deliver spectacular results.
In 2012, Aedieno began a monthly appreciation campaign designed to share fun and creative desktop, tablet and mobile wallpapers with our clients. The goal? To send our genuine appreciation, illustrate our creative ability, and keep a positive top-of-mind-message in view of those who chose to display the wallpaper on the device of their choice.
Fall is a great time of year. The weather shifts – cool, crisp temperatures arrive – and in some parts of the country, the entire landscape of the world changes around us.
You have your subscriber list, you have polished up the layout for your new email, now you need to master content. What you would like to communicate and what action(s) you want the audience to take will prove imperative to your intended results.
It’s hard to remember a time when email was not apart of our everyday existence. With the number of email users in the U.S. projected to reach almost 255 million by the end of 2020, we understand that emails need to stand out. Source: Statista
We've all heard it, and outside of the 'same ole, same ole,' the intended principles of this age-old advice stand true in the past, today and well into the future.
Hurricanes can be scary and even dangerous. There are many sources to help you prepare for these weather events, but few focus on what to do during when safely inside.
The world of graphic design encompasses a variety of topics, tools, and terms. Whether used for branding, print or web, each of these are helpful when trying to understand the basics.
Designing your brand opens the door to many questions. One of the most important will be selecting your color palette, often defined via color meaning and your specific brand objectives.
We love three day weekends and four day weeks as much as we love delivering our creative services.
In the world where all things happen 'now,' managing expectations can be tricky. You may have stakeholders, customers, team members, and a board of directors to please. The list is long and never ending.
Corporate newsletters are a traditional piece of communication and have the power to tell your story, inform your audience and inspire change.
Like all things creative, we find ways that serve our sentiment. And, over the years we have chosen many different customs to recognize those who have given their life through serving in our armed forces.
Six years ago we took the leap to deliver quality creative services. Whether designing identities, rebranding marketing efforts, building collateral, developing websites or discussing the next big idea; sharing our dream makes us happy.
We've all heard it, and probably said it. Love what you do, do what you love... you know, the drill. At Aedieno, we take this pretty seriously.
Every brand is presented with the challenge to maintain effective digital asset libraries. Your marketing material, website, social media channels all require thoughtful picture consideration in helping create and maintain your brand image.
Now, more than ever, it’s important to be mindful of our environment. Implementing this idea when delivering your brand’s message can have meaningful results.
Understanding your options, objectives, and these ten simple rules will lead you to make the impression you want on your audience. The world of tradeshows is enormous. How do you stand out?
Your online presence can be powerful – and it all centers around your website. From the first impression and overall visual appeal to the underlying structure and functionality, consider the following details before you begin building your site.
Did you know that 67% of consumers consider image quality “very important” when making a purchase online? Quality begins with image clarity, the first representation of your offerings.
The Call to Action, aka “CTA”, is a term used for any web element that prompts users to move in a particular direction and provoke an immediate response. These days, web users find it imperative to see a Call to Action, as it is calling for their attention and providing a seamless path in which they can maneuver around a website.
Brand vision, values, and the voice should play an influential role in your visual identity and logo. It’s imperative to understand their importance and how these concepts should appear in text, form, iconography, and color.
Officially, the Pantone Matching System is “a standard language for color communication from designer to manufacturer to retailer to customer”. This system ensures any design (and print) with a color standard appears the way it is intended – in every environment. How cool is it that this even exists?
User experience and responsive website design are the invisible details associated with the experience your audience has while visiting and using your site.
When it comes to understanding your creative needs, boutique firms have significant advantages beyond creativity. Their size and structure lend to direct principal access and higher levels of service; translating into equitable value.
It’s key to understand brand standards and why they are so dang important. Whatever the brand, it needs to feel the same in every environment.
Shaking things up creatively can be disruptive, and it may be necessary. As covered by Adage, Hershey shifted their long-held strategy for marketing each product individually to marketing "meaning and relevance" through the one master brand.
What do "three day weekends" and "creative projects" have in common? 16 characters; count 'em :) There is also a correlation to how excellent the creative process works after rest.
Independence is at the core of everything we do! The freedom to explore new ideas and improve old ones are the very concepts the 13 colonies stood for in 1776.
We love pouring ourselves into creative projects and always put serving clients at the top. Doing what we love is only possible through the commitment of many men and women who have lost their lives serving in our armed forces.
April 2016 marks Aedieno’s fifth anniversary, or as we like to say, five years of awesome! As tradition would have it, we’re excited to share this year’s anniversary t-shirt design.