Marketing


Promote New
Opportunity

In every instance, the idea is to understand your objectives and provide a smooth, multi-touch strategy or campaign focused on initiating the response you want. The end goal? Build brand awareness, reinforce your offering, and keep it results and value-focused.

Ultimately, establishing the desired outcomes, budget, timeline, and means to track performance will ensure the highest probability of achievement. Combine these efforts with a timely execution of deliverables, and you’ve got the secret to marketing success. Find out what we mean.

Marketing
Assessment

Assessment

Market research, social reconnaissance, and an overall brand assessment create the structure of the campaign path and a defined touch schedule.

Concepts

Concepts

Nailing down the campaign look and feel shifts to hook development, initial design comps, and creating the complete suite of touchpoints.

Execution

Execution

Coordination with the appropriate parties delivers final print and mail items, runs online efforts, and produces detailed reporting and analytics.

Designed to Instill Wins

Our core principles are a part of everything we do. This includes monitoring the quality of work (quality checks), measuring and evaluating results (on-going monitoring and active recommendations), timely delivery of service (establishing timelines, communicating turnaround times and following deadlines), and communicating effectively (organized email accounting and availability to call or meet live).

Trust
100%
Responsiveness
100%
Experience
100%

Research

Initial Considerations
Does a campaign like this exist?
What are your competitors doing?
What current marketing efforts are in rotation?
How are your defining your audience?

Objectives

Defining Your Goals
What are you offering?
What do you want to accomplish?
How will you get your audience to take action?
How will you help your audience with their journey?
Is there a budget?
Define business goals vs. design goals.

Visuals

How Does it Look
What are your channels/touchpoints?
What are your deliverables (print vs. digital)?
Are you designing new materials?
Are you using materials already in place?
How does your campaign fit in with your other marketing materials?

Timeline

Pinpoint Dates
What is your completion date?
Define your touch schedule (order).
Consider holidays, weekends, and when your audience is most active.
How does this schedule fit with the national calendar schedule?

Execution

Reporting is Key
Define how you will track and measure results.
Determine who will manage the execution.
Determine who will manage reporting.
Define if reporting weekly vs. monthly is necessary.
Are analytics setup and access granted within your website?

Response

Follow Up Questions
Is a person(s) setup to respond to the initiative?
Does the response need to be created prior to the campaign?
What will be done with the response information?
What will determine on-going touches or efforts?

What People Say About Aedieno

  • I have had great experiences working with Aedieno creative and their in-house printing company, Xperient. Summing up my experience working with them in a few words: brilliant, creative, professional, efficient.

    Chief Operating Officer - IT & Web Industry
  • I've had the good fortune of working with Aedieno for the last 6 months and our CEO has had the pleasure of working with them for almost a decade. They are professional, organized, and customer service pros!

    Marketing Manager - Technology Staffing Industry
  • Aedieno has been a phenomenal partner for us over the past 7 years. We have used Aedieno for all our creative services needs and the results have been fantastic. If you are looking for out-of-the-box ideas and a creative team who can get the job done - Aedieno is the group!

    Marketing Director - Specialty Pharamceutical Industry

Get in Touch



HEADQUARTERS: 250 W Church Avenue, Ste 200
Longwood, FL 32750
PHONE: 407 265 8001
EMAIL: Click Here


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