Becoming familiar with creative trends for the year ahead promotes a fresh take on new and existing visual communication. According to insight from popular design resources like 99 Designs and Behance, 2021 promises to emerge with resilience.
As we embark on a new creative journey, here are some of our favorite trends expected in the year ahead:
It’s more important than ever to be true to yourself, your vision, and your values. We’re reminded that being different is exceptional, and a true, honest, and original approach will act as a solid foundation for all things creative. We can also take confident steps into our future knowing the human cords of relationship, kindness, love, and laughter that unite us are only made more beautiful by our differences.
Followed by a year of unknowns, escaping into nature brings peace, clarity, and tranquility. Think earth tones, greenery, organic shapes, and natural textures. When considering natural elements, think of ways your creativity can be sustainably designed, produced, or distributed. Learn more about designing green.
Muted Color Tones
Limited color and a tonal approach allow secondary elements to deliver dynamic simplicity to design. It emphasizes layout structure, visually communicating through the purposeful placement of shape, text and positive/negative space.
Combining basic geometric shapes to build a complex idea brings life to flat elements and allow a viewer to create a narrative of their own through imagination. Vivid color blocks, bold patterns, and stacked layers will play a large role in this trend.
While it may be a thing of the past, a vintage design still acts as the backbone of many design trends. Consider it a form of nostalgia, and expect to see hints of reimagined retro fonts, color palettes, and layout. The trend of throwbacks, if you will.
So, what does this all mean for professional organizations, marketers, and creatives alike? These trends will set the stage for an inspiring year ahead, sparking inventiveness and exploring new boundaries.
Keeping these ideas and recommendations top of mind or working with a partner thinking into the future will keep your efforts current, creative and on target.
Aedieno is a boutique creative agency. For more creative ways to stand out in 2021, please contact us.