Recent Trends

• Companies like Amazon, Open AI, and Walmart have recently updated their logos, opting for bolder fonts in place of their original branding – while subtle to consumers, this move reflects a broader industry shift toward clarity, adaptability, and stronger visual impact as companies begin to maximize design space and enhance their brand assets’ emphasis.
  (source: Fast Company)
• The Clio Awards—known for honoring innovation and excellence in advertising, design, and communication—have introduced a new dimension to their brand: a sonic identity. While sonic branding has been a growing trend, Clio has fully embraced it, debuting an audible signature that blends classical instrumentation with modern sound design to reflect the creativity and prestige of the awards.
  (source: Creative Bloq)
• Showing the importance of accessible design and web development to reach all audiences: Apple has announced a massive update to its accessibility features — including a new Magnifier for Mac, enhanced hearing tools like Live Listen and Live Captions, and expanded Braille and Vision Pro support.
  (source: Forbes)
• Del Real Foods, a maker of Hispanic ready-to-eat products, recently launched a brand campaign that creatively addresses the need for human connection during the rise of AI and automation. This campaign move signals a growing trend of brands leaning into what makes them human as a differentiator, using emotionally driven storytelling and authenticity to connect with audiences.
  (source: Marketing Dive)
• In late May, Kettering Health in Western Ohio became the latest healthcare system in 2025 to suffer a system-wide cyberattack—underscoring the rising threat of ransomware and the urgent need for cybersecurity awareness among marketing teams.
  (source: Healthcare Dive)

• The graphic design platform Canva has recently undergone a major redesign, introducing a new approach to file collaboration, an AI-powered spreadsheet tool called Canva Sheets, and the ability to use AI prompts directly within the design process, eliminating the need for an external smart tool platform.
  (source: Fast Company)
• Microsoft recently marked its 50th anniversary with a new campaign that honors its legacy while looking ahead: by blending design elements from the past five decades and future-focused visuals, the brand taps into nostalgia to resonate with long-time users and inspires the next generation of thinkers at the same time.
  (source: Creative Bloq)
• A glimpse into consumer insights: 42% percent of consumers would like to see more short-form videos (shorter than 15 seconds) from brands on social media, while another 39% want to see short-form videos that last up to 30 seconds.
  (source: Business)
• A recent study reveals that chatbots are expected to drive 23% market growth over the next five years by enhancing the customer experience – which is optimal, since 81% of customers prefer to buy from companies offering personalized experiences.
  (source: Entrepreneur)
• Google Cloud has unveiled new AI tools for healthcare, rolling out a centralized hub called “Agent Garden” where health organizations can access pre-built AI agents from Google – this move is in efforts to lessen providers’ administrative tasks and extend the capabilities of the clinician workforce.
  (source: Healthcare Dive)

• Apple TV and Major League Soccer (MLS) have recently teamed up for a logo collaboration, with each of the 30 MLS teams displaying a custom Apple TV logo on the left sleeve of their uniforms that reflects each team’s distinct colors and graphic elements. This partnership is part of a growing trend of graphic collaborations and brand asset experimentation in the creative industry.
  (source: Fast Company)
• Hitachi, a Japanese information and technology company, has unveiled a new logo and visual identity for the first time in 25 years, refreshing its brand to connect with digitally minded audiences. In addition, the company has redefined its brand ethos to “True One Hitachi,” unifying all its businesses under a single, recognizable identity.
  (source: Creative Bloq)
• Earlier this month, the District of Columbia Circuit ruled that AI-generated graphic designs cannot be protected under copyright without human authorship. This unanimous decision underscores the importance of ethical human involvement in the creative design process, especially as AI is introduced to these processes.
  (source: Social Media Today)
• An industry study shows that more than 70% of internet users depend exclusively on mobile devices for online access, and 83% of social media interactions occur via mobile devices rather than desktops – emphasizing the demand, and in some cases priority, for mobile optimization when creating web development and content creation strategies.
  (source: Entrepreneur)
• A survey by Healthcare Dive and Microsoft polled 130 healthcare executives, who revealed a significant shift toward AI usage in clinical documentation. With 42% of executives planning to implement smart tools by 2026, up from just 10% currently, this marks a 320% increase, showing the growing momentum of ethical AI adoption in healthcare.
  (source: Healthcare Dive)

• Adobe has just launched a mobile-friendly version of Photoshop for iPhones, with an Android version coming this summer – by going mobile, Adobe has made powerful editing tools more accessible to reach a broader audience while simplifying the editing process.
  (source: Fast Company)
• OpenAI has unveiled a rebrand with a fresh visual identity, including a new logo design. The redesign aims to convey a more organic and human-centered feel: “The design embodies the fluidity and warmth of human-centered thinking through the use of circles, while right angles introduce the precision and structure that technology demands.”
  (source: Creative Bloq)
• The color “Butter Yellow” is proving to be extremely popular in 2025, with Pinterest reporting a 115% surge in searches for the shade. From KitchenAid’s butter yellow stand mixer to Pantone’s new “Drew Barrymore Yellow,” this color is dominating the design world and shaping color trends for the year.
  (source: Pantone, Fast Company)
• A recent study reveals that for each additional second a webpage takes to load (between 0-5 seconds), conversion rates drop by an average of 4.42% - industry experts recommend that an effective page load speed means content should fully appear on the screen within 2.5 seconds.
  (source: Business)
• In 2024, the healthcare industry accounted for 23% of data breaches, compared to 18% in 2023 – these metrics show the critical need to address this growing threat by protecting patient data when developing digital platforms.
  (source: Healthcare Dive)

• At the end of 2024, organic traffic to HubSpot’s blogs declined from 13.5 million in November to 8.6 million in December. Experts attribute this drop to Google cracking down on websites publishing shallow content that lacks topical authority, urging marketers to prioritize high-quality, audience-focused blogs over SEO-first strategies.
  (source: Search Engine Land)
• Goldsmith Company recently updated its visual identity, simplifying their Coat of Arms logo into individual brand assets. This fresh, contemporary style is still easily recognizable by consumers, with president of the company, Richard Reid, saying, “Our new visual identity is modern and distinctive and also honors the pride and passion in our company, its history and cultural heritage.”
  (source: Creative Bloq)
• Walmart has updated its company logo, typeface, and color scheme, with CMO William White saying, “In the process of creating a new design system, we are trying to put much more thought and care into how they get deployed and used,” showing the importance of maintaining consistent brand assets for peak engagement.
  (source: Fast Company)
• With video marketing still trending in 2025, Instagram has updated its policies to allow users to create 3-minute Reels directly within the app. This move aligns Instagram with TikTok’s long-form video capabilities, offering users with a platform for both short and long-form video content.
  (source: Social Media Today)
• More than 80% of healthcare organizations faced a cyberattack in their technology systems last year, highlighting the importance of carefully navigating data privacy and security as a creative agency during the web development process.
  (source: Healthcare Dive)

At Aedieno, we keep a close eye on what’s shaping the industry each month. If your brand is ready to stay ahead, we’re here to help.