A man standing in front of a large screen presenting a PowerPoint to audience seated around conference table.


PowerPoint decks are a staple in corporate communication. However, how they are constructed can make or break audience engagement. We’ve pegged a handful of ways to maintain audience attention when presenting your PowerPoint!

Here are a few of our absolute favorites:

Color Scheme
Establishing a cohesive color scheme is a guaranteed attention grabber. An attractive palette will entice the audience to participate and promote a positive reaction. It’s essential to keep in mind that color selection should enhance your talking points, not take away from them.

Incorporating geometric shapes strategically throughout a presentation can help to accentuate your most important takeaways. Have a section that you’d like to stand out? Consider placing a bold square or rectangle as a background element to draw attention and emphasize its importance.

White Space
Long, lengthy text and overcrowded visuals may become overwhelming to your audience. This is where white space can offer the most significant difference. Concise text and clean graphical components make it easier for the reader to follow along and more likely to digest the intended message.

Rather than placing a low-quality image that’s been pulled from the web, consider exploring the world of vector art. Vector or SVG assets allow for precise sharpness and quality, meaning no more fuzzy graphics or icons! Make sure these shapes are chosen intentionally, brand-compliant, and relevant to the subject matter.

Optimized Imagery
Waiting for a slide to load is sure to break up the flow of your presentation. Instead, we recommend optimizing your images to reduce file size and load times. Helpful hint, you can do this straight from PowerPoint!

Adding videos, animated infographics, or quick tutorials can drive your message and change up the delivery of content, keeping the audience engaged. Consider embedding videos or YouTube links to help maintain the pace of your presentation.

Personal Engagement
In the words of Presentation Geeks, most memorable presentations come from memorable speakers. Make your audience feel like they are a part of the storytelling process by asking questions and staying interactive. Utilize presenter notes to guide your train of thought from start to finish and incorporate important reminders to keep listeners engaged.

As a whole, there are numerous ways to go about enhancing your PowerPoint deck and locking in your audience’s attention. Stand out by exploring these capabilities, and you’re sure to leave a lasting impression!

Looking for more presentation tricks? Check out these original 10 Tips to Creating Powerful PowerPoint Presentations.

Aedieno is a boutique creative agency. For next-level presentation creative development, please contact us.

Posted 2022

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