Social


Close up of two designers holding pieces of cut paper with sketches of website layouts above a print-out of a smartphone on a light gray wood desk.

A GUIDE TO YOUR WEBSITE’S USER INTERFACE

User interface (UI) refers to the visual elements that make up your site, making the design of your website important. It should consider your visitor’s user experience (UX) and boast a functional structure to ensure the best usability, accessibility, and efficiency across the board.


Here is a quick guide to help evaluate your website’s UI:


Composition

  • Keep important elements at the top of the page (or above the fold).
  • Layout should be simple and easy to navigate.
  • Consistency in design will help users move seamlessly throughout your site.
  • Site structure should not exceed 3 layers of sub-navigation.
  • Sites should be responsive across all devices (i.e., desktop, tablet, mobile, etc.).
  • Pages should be quick loading to access information. Slow loading times may cause your visitor to go elsewhere.

Content

  • More contrast equals better readability.
  • Simple, clear and concise content makes visitors happy.
  • Users typically scan content first and read second.
  • Content should be legible across all devices.
  • Messaging should be interesting and aligned with your brand’s voice.
  • Following SEO best practices will help site visibility.
  • Use typography to create hierarchy.

Clicking

  • Links should stand out and explain where it leads.
  • Navigation menu names should not exceed 3 words.
  • Calls-to-action should be strong and engaging.
  • Buttons should be large enough for easy click-ability (especially on mobile views).

Color & Contrast

  • Design a color palette that meets your brand’s look and feel - then stick to it.
  • Designate a specific color for your calls-to-action.
  • Design for color-blind users, testing your site in grayscale for best contrast.

With the right UI strategy, your brand will lower bounce rates - driving visitors to take action. For more things to consider when developing your website’s overall experience, see Things to Consider Before Building Your Website.

Aedieno is a boutique creative agency. For website strategy, design and development, please contact us.

Updated 2020


Looking for Powerful and Easy-to-Use Marketing Automation? Try Our System Free.

THANK YOU. YOUR TRIAL IS BEING SET UP AND WE'LL CONTACT YOU SHORTLY.
PROBLEM SUBMITTING. PLEASE TRY AGAIN OR CONTACT SUPPORT.


What People Say About Aedieno

  • I have had great experiences working with Aedieno creative and their in-house printing company, Xperient. Summing up my experience working with them in a few words: brilliant, creative, professional, efficient.

    Chief Operating Officer - IT & Web Industry
  • I've had the good fortune of working with Aedieno for the last 6 months and our CEO has had the pleasure of working with them for almost a decade. They are professional, organized, and customer service pros!

    Marketing Manager - Technology Staffing Industry
  • Aedieno has been a phenomenal partner for us over the past 7 years. We have used Aedieno for all our creative services needs and the results have been fantastic. If you are looking for out-of-the-box ideas and a creative team who can get the job done - Aedieno is the group!

    Marketing Director - Specialty Pharamceutical Industry

Get in Touch



HEADQUARTERS: 250 W Church Avenue, Ste 200
Longwood, FL 32750
PHONE: 407 265 8001
EMAIL: Click Here


Google map, showing the location of Aedieno in Longwood, Florida. Google map, showing the location of Aedieno in Longwood, Florida.