User interface (UI) refers to the visual elements that make up your site, making the design of your website important. It should consider your visitor’s user experience (UX) and boast a functional structure to ensure the best usability, accessibility, and efficiency across the board.
Here is a quick guide to help evaluate your website’s UI:
- Keep important elements at the top of the page (or above the fold).
- Layout should be simple and easy to navigate.
- Consistency in design will help users move seamlessly throughout your site.
- Site structure should not exceed 3 layers of sub-navigation.
- Sites should be responsive across all devices (i.e., desktop, tablet, mobile, etc.).
- Pages should be quick loading to access information. Slow loading times may cause your visitor to go elsewhere.
- More contrast equals better readability.
- Simple, clear and concise content makes visitors happy.
- Users typically scan content first and read second.
- Content should be legible across all devices.
- Messaging should be interesting and aligned with your brand’s voice.
- Following SEO best practices will help site visibility.
- Use typography to create hierarchy.
- Links should stand out and explain where it leads.
- Navigation menu names should not exceed 3 words.
- Calls-to-action should be strong and engaging.
- Buttons should be large enough for easy click-ability (especially on mobile views).
Color & Contrast
- Design a color palette that meets your brand’s look and feel - then stick to it.
- Designate a specific color for your calls-to-action.
- Design for color-blind users, testing your site in grayscale for best contrast.
With the right UI strategy, your brand will lower bounce rates - driving visitors to take action. For more things to consider when developing your website’s overall experience, see Things to Consider Before Building Your Website.
Aedieno is a boutique creative agency. For website strategy, design and development, please contact us.