Social


View from above of a female graphic designer sitting in front of a desktop computer at a light wood desk, holding color swatches and writing on a tablet. The computer displays logo measurements and additional color swatches, a digital tablet displaying color swatches, and plants also sit on the desk to the sides of the computer.

4 BASIC COLOR SPACES AND HOW THEY APPLY TO YOUR BRAND

Designing your brand opens the door to many questions. One of the most important will be selecting your color palette, often defined via color meaning and your specific brand objectives.


In any case, each color is impacted by the physical and contextual use. Below are the 4 basic color spaces that should be defined when bringing your brand to life online and in print:


CMYK
This color code refers to the four inks used in some color printing: cyan, magenta, yellow, and key (or black).


Pantone
Also known as PMS or Pantone Matching System, this is a standard color system that ensures any design, and print, with a color standard, appears that way it is intended – in every environment. Check out: The Pantone Matching System Explained (PMS).


RGB
This color designation stands for red, green and blue, and is a color model used in the digital world (similar to a HEX code) to ensure a computer monitor is rendering hues and tones accurately.


HEX
A color hex code defines color by way of hexadecimal values. It is used specifically for on-screen values such as assigning values when developing websites and emails.


The meaning of color and interpretations become significant influencers on your brand success. Taking preliminary action and precautions will ensure your brand integrity is intact whether viewed on your website, on a billboard or tradeshow handout.

Aedieno is a boutique creative agency. To discuss color theory, or your everyday branding strategies, please contact us.

Updated 2019


Looking for Powerful and Easy-to-Use Marketing Automation? Try Our System Free.

THANK YOU. YOUR TRIAL IS BEING SET UP AND WE'LL CONTACT YOU SHORTLY.
PROBLEM SUBMITTING. PLEASE TRY AGAIN OR CONTACT SUPPORT.


What People Say About Aedieno

  • I have had great experiences working with Aedieno creative and their in-house printing company, Xperient. Summing up my experience working with them in a few words: brilliant, creative, professional, efficient.

    Chief Operating Officer - IT & Web Industry
  • I've had the good fortune of working with Aedieno for the last 6 months and our CEO has had the pleasure of working with them for almost a decade. They are professional, organized, and customer service pros!

    Marketing Manager - Technology Staffing Industry
  • Aedieno has been a phenomenal partner for us over the past 7 years. We have used Aedieno for all our creative services needs and the results have been fantastic. If you are looking for out-of-the-box ideas and a creative team who can get the job done - Aedieno is the group!

    Marketing Director - Specialty Pharamceutical Industry

Get in Touch



HEADQUARTERS: 250 W Church Avenue, Ste 200
Longwood, FL 32750
PHONE: 407 265 8001
EMAIL: Click Here


Google map, showing the location of Aedieno in Longwood, Florida. Google map, showing the location of Aedieno in Longwood, Florida.