Designing your brand opens the door to many questions. One of the most important will be selecting your color palette, often defined via color meaning and your specific brand objectives.
In any case, each color is impacted by the physical and contextual use. Below are the 4 basic color spaces that should be defined when bringing your brand to life online and in print:
This color code refers to the four inks used in some color printing: cyan, magenta, yellow, and key (or black).
Also known as PMS or Pantone Matching System, this is a standard color system that ensures any design, and print, with a color standard, appears that way it is intended – in every environment. Check out: The Pantone Matching System Explained (PMS).
This color designation stands for red, green and blue, and is a color model used in the digital world (similar to a HEX code) to ensure a computer monitor is rendering hues and tones accurately.
A color hex code defines color by way of hexadecimal values. It is used specifically for on-screen values such as assigning values when developing websites and emails.
The meaning of color and interpretations become significant influencers on your brand success. Taking preliminary action and precautions will ensure your brand integrity is intact whether viewed on your website, on a billboard or tradeshow handout.
Aedieno is a boutique creative agency. To discuss color theory, or your everyday branding strategies, please contact us.