Yes, your brand identity is important. Yes, it should look and feel the same in every environment. And, yes, it even means internal documents, forms and files that you think may not make a difference.
Brand champions start within the walls of your organization. Getting a team intimate with the vision and promoting access to brand-compliant tools and resources means interoffice communication is cohesive and aligned to the company’s mission.
You may already have a list of items in use or items in need based on your business, teams, and individuals' requirements. It is recommended to define a list and bring all deliverables in line with your brand’s standards. Some initial touchpoints and templates to consider:
- Faxes and Memos
- Invoices and Statements
- HR Forms
- Policy and Procedures
- Emails and Email Signatures
- Packets or Programs
- Workbooks or Manuals
- Digital Newsletters
- Appreciation Campaigns
- Seasonal Communications
- Desktop Screensavers
Building these materials and providing easy access via a shared drive or online repository is smart. These resources will give your team members the tools and templates to deliver compliant messaging while promoting excellence and consistency.
If you embrace the concept of internal and external clients, you know the importance of delivering the same professional experience within the organization. Internal professional impressions enable external professionalism, aided through developing and providing clean, branded interoffice resources. Brand champions build champion brands!
Aedieno is a boutique creative agency. To discuss smart brand deliverables and design maintenance strategies, please contact us.