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Top view of a plant, red full cup of coffee, eyeglasses, napkin with a bar chart sketch, pencil, and hands holding a tablet with an eco-friendly graphic all on a wood table.

DESIGNING GREEN

Now, more than ever, it’s important to be mindful of our environment. Implementing this idea when delivering your brand’s message can have meaningful results.


Consider these easy-to-implement tips when going green:


Digital Distribution
Could your message be delivered digitally through email, rather than a direct-mail postcard – eliminating printing dollars altogether?


White Space is Our Friend
Embracing white space and opting for thin, sans serif fonts in design reduces ink coverage. Interesting, huh?


Environmentally Friendly Ink
This means choosing a dye that is soy, water or vegetable based – all safe for our environment. Also, limit the design to a minimal color palette, and understand what Pantone colors contain the most damaging elements to the environment. Who knew metallic could ever be a bad idea?


Paper, Paper, Paper
When selecting paper, go for pre and post consumer waste recycled goodness. Choosing standard sizes for design and print, as well as steering away from artwork that bleeds off the edge, will reduce paper scraps – and costs.


Print Green
Did you know some printing methods create less amount of environmental harm? Go for digital or letterpress when you’re printing green.


Reuse
Consider the lifespan of your design and printed devlierables. Make intentional choices to prolong the longevity of your piece, making it functional for multi-use.


So next time you begin a project, think about how you can tailor your approach to creating a sustainable result – start to finish.

Aedieno is a boutique creative agency. For eco-friendly design concepts, please contact us.

Updated 2022


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What People Say About Aedieno

  • I have had great experiences working with Aedieno creative and their in-house printing company, Xperient. Summing up my experience working with them in a few words: brilliant, creative, professional, efficient.

    Chief Operating Officer - IT & Web Industry
  • I've had the good fortune of working with Aedieno for the last 6 months and our CEO has had the pleasure of working with them for almost a decade. They are professional, organized, and customer service pros!

    Marketing Manager - Technology Staffing Industry
  • Aedieno has been a phenomenal partner for us over the past 7 years. We have used Aedieno for all our creative services needs and the results have been fantastic. If you are looking for out-of-the-box ideas and a creative team who can get the job done - Aedieno is the group!

    Marketing Director - Specialty Pharamceutical Industry

Get in Touch



HEADQUARTERS: 250 W Church Avenue, Ste 200
Longwood, FL 32750
PHONE: 407 265 8001
EMAIL: Click Here


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