What is dimensional mail? Unlike standard, flat postcards and envelopes that overcrowd mailboxes, think about mail with length, width, AND height – boxes, tubes, containers, even pumpkins. The form and shape of a dimensional mail campaign are almost always guaranteed to yield higher response rates as recipients are offered a more dynamic, interactive experience.
Clever messages, vibrant designs, and out-of-the-box (pun intended) packaging ideas catch the attention of your audience and stand out from the rest, some resonating for years to come.
Here are a few tips for a successful dimensional mail campaign:
Keep the Mailing List Short and Sweet
Prioritize quality over quantity. Because dimensional packaging costs more to mail, it’s vital to target high-value recipients who deliver impact. Your list doesn’t need to include an abundance of names, just the RIGHT names.
Choose Packaging to Suit Your Content
Take packaging structure, materials, and potential for wear-and-tear into consideration when choosing the perfect mailer. Then, select your vessel based on how many items you’re sending, the size of the items enclosed, the number of mailers, and the cost. Creative problem-solving at its finest!
Design with the Eye in Mind
Strive to produce a package that YOU want to receive. Keep text and imagery meaningful and straightforward for quick and easy digestion. Use a clear and concise call to action for the best campaign results.
Select Your Special Item Carefully
Clever deliverables are more likely to encourage a call to action. If you’re planning on distributing a physical or premium item, cover these bases – How does this item represent your brand? How does the campaign message translate into the giveaway item? Can the recipient use it, or is it a high-impact throw-away? Can the packaging be repurposed?
When executed effectively, dimensional mailers can create a unique and memorable experience. Not only will you boost brand recognition, but you will make a lasting impression for your audience that captures attention and delivers value.
Thoughtfulness goes a long way with direct mail. Delivering a dimensional message will help you stand above and beyond all others.
Aedieno is a boutique creative agency. To build your personalized three-dimensional mailing campaign, please get in touch with us.