Shaking things up creatively can be disruptive, and it may be necessary. As covered by Adage here, Hershey shifted their long-held strategy for marketing each product individually to marketing "meaning and relevance" through the one master brand.
They are not alone, as the article points out, Coke and many others are looking to reinvent their approach by listening to their consumers, and making the right moves to capture their attention.
Need more inspiration? Consider CNBC's top 2016 50 disruptor companies, here. From Uber to 23andMe, these visionaries are living displays of how to effectively change the "old way.”
So whether it’s apples or oranges, services or widgets, rocking your (apple) cart may deliver the best results for you, your customers and your stakeholders this season.
Aedieno is a boutique creative agency focused on delivering fresh ideas and delicious results. For professional creative consulting services, please contact us.