The holidays are synonymous with giving and good cheer. As we reflect on the year, celebrating those around you with a thoughtful holiday card may be in order.
For the business world, recognizing clients and partners is an opportunity to make a meaningful connection and top-of-mind touch of appreciation. For employees, spreading holiday joy can increase morale, boost productivity and, most importantly, share your genuine gratitude for hard work.
So, when it comes to making an impact in a sea of cards sent during the season, produce a card that stands out.
Here are some creative ideas to get inspired:
01 Custom Finishing Options
An added finishing element on your card can get noticed. These custom options are specific to a range of production techniques available – including foil, letterpress, embossing, and more.
02 Unexpected Color
Everyone associates certain colors with the holidays. Consider switching things up by using a surprising combination like fluorescent pink or lime to contrast the traditional red and green, shift your tones to a metallic version of the same hue, or introduce your brand palette as your color theme.
A great way to illustrate a personal touch is to include hand-lettered elements. Examples include calligraphy, watercolor or even a personalized, written note.
‘Tis the season of gifting! Consider the packaging of your holiday message and how it might be received – think elements such as wrapping paper, ribbons, tags, and more.
When a dimensional piece arrives in a mailbox, it stands out. Whether it’s a tube, box or unpackaged item (like an ornament or tree sapling), your holiday send will grab the attention of your audience and everyone else who sees it along its travels.
Get your audience involved. Incorporating interactive components into your card or package, such as games, reveal windows, or quizzes, captures attention longer.
What if you could give a card (or cards) that kept on giving? Send a package of notecards that deliver your message to your intended audience, instructing them to #passiton for exponential reach of holiday goodness.
Give your audience a good laugh with a card filled with jokes, puns, pranks or madlibs. A simple and crafty message is a great way to spread good tidings during this time of year.
Rather than a physical card in the mail, a digital message could have equal impact. By introducing animated elements (like stop motion or other motion graphics), you can tell a captivating story while giving your audience the option to share with others.
When it’s appropriate, it can be paramount to deliver your holiday message through a range of channels. Consider following up to your holiday card with a personal note, email, social media posts, etc.
Smart, clever and unexpected ideas during the holidays can have a BIG impact. Sharing your reflection and appreciation of the moment will deliver the perfect amount of sentiment and appreciation.
Aedieno is a boutique creative agency. For thoughtful and innovative holiday campaigns, please contact us.