Your business stationery is a reflection of your organization, and often, the first impression. Smart design and effective production can create a meaningful connection with your audience.
Here are a few ways to stand out:
The organization of your content should be easy to follow and give your audience the information they need to make a connection. Size, orientation, and format can deliver differentiation.
Including elements like your business logo and established brand standards are paramount. Make your mark with purposeful sizing, placement, and usage throughout all your materials.
When it comes to producing business stationery, it’s typical to use Pantone or CMYK process for brand recognition. Pantone (or PMS) is a standard color system that ensures any design appears the way it is intended every time across different manufacturing and print production methods. CMYK refers to four inks used: cyan, magenta, yellow and key (or black). If printing CMYK, the brand’s established PMS color has a proper CMYK conversion available to ensure a close match.
The fonts used within your stationery should align to your established brand guidelines – introducing hierarchy and visual alignment to help move the eye across the page. Serif fonts are more traditional, while san serif fonts offer a more modern approach to design.
Paper stock options and finishes are endless with coated (glossy) or uncoated (matte) options. Lightweight or heavy materials, finishes (embossing) or coatings (spot UV), or something unconventional (think: metal business cards) can accentuate identity stationery. In any case, you’ll want to choose a material that speaks to your brand and business aesthetic, implementing a standard across all your stationery items.
Looking for a printer for your stationery needs? We’d love to introduce you to our favorite print provider and sister company, Xperient.
Outside of these pillar elements, your business stationery is an extension of your visual identity. It should always breathe your particular look and feel – building consistency and cohesiveness to let people connect with you and your brand.
Aedieno is a boutique creative agency. For brand and visual identity deliverables, please contact us.