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Marketing on a Shoestring Budget

MEANINGFUL MARKETING IDEAS ON A SHOESTRING BUDGET

Maximizing audience engagement while minimizing spend is the name of the marketing game! Smart, creative, and pointed efforts can yield a significant impact, ensuring efficiency over the long run.


And, you don’t have to reinvent the wheel to deliver your ideas. There are endless ways to be creative with limited resources or reduced budgets, and many of these ideas are immediately accessible.


Consider bringing it back to the basics and check out a few of these cost-effective ways to promote your organization’s message:


Handwritten Notes
A notecard written with a single recipient in mind solidifies a connection, unlike digital communication. Whether it’s a note to share someone is ‘top of mind’, a simple ‘thank you’, or words of appreciation – a personal handwritten card is memorable every single time.


Referral Program
This strategy targets your established network, encouraging existing clients or customers to refer your organization to friends, family, and co-workers. Consider offering incentives as an added reward, creating a domino effect of success.


Social Media
Use existing social channels to keep top of mind and deliver new ideas. Posts can be planned ahead or shared on-demand. Engage users with a positive experience, encourage reviews or testimonials, and share your latest happenings. Promoted ads or offerings can also target specific groups in a meaningful way.


Email
Utilize your established email list to extend your marketing efforts through HTML, OFT, or even plaintext emails. Build a schedule of multiple touches to reinforce your message over days, weeks, or months. See how you can get results with purpose email content here.


Blog
Become an information hub, a resource for the latest news, and a reliable subject matter expert for your audience. Blog content can be developed efficiently, posted quickly, and distributed through a range of channels like email, social media, and promoted ads – extending your reach in more ways than one.


Repurpose Content
Who says ideas of the past have come and gone for good? Think about repeating successful campaigns, recycling existing marketing materials, or repurposing email content to save dollars and reinforce your current initiatives.


Online Review
The power of reviews is widely accepted, and they stand the test of time. Taking a moment to ask current and previous relationships to submit a review will go a long way. Even providing an upbeat review, positive comment or reference on a connection’s professional networking profile can deliver your message.


All in all, there are many ways to get creative while stretching your time and dollars. Coordinate any combination of these efforts, measure and evaluate your results, and refine the plan to create an effective marketing strategy with little budget.


Remember Thomas Edison’s words, “Genius is 1% inspiration and 99% perspiration.” Persistence is the key ingredient to results, so roll up your sleeves and achieve your desired success today.

Aedieno is a boutique creative agency. For more cost-saving creative ideas, please contact us.

Posted 2021


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