We've all heard it, and outside of the 'same ole, same ole,' the intended principles of this age-old advice stand true in the past, today and well into the future.
As illustrated in this TED Talks playlist, practice is the act of deliberate focus and action centered on improvement.
Here are a few ways we keep our skills sharp:
Build 1 - 2 additional mocks when creating campaigns, exercising an alternate approach. While these works often go unused, they test our theories and explore ALL the possibilities.
Create internal design challenges during free times – working on areas that will fill the next anticipated need. We've built an entire iOS application during one of these exercises.
Revisit the drawing board with the goal of cementing the current creative path. Sometimes the quickest way to knowing for sure is to tackle it again or to take another pass.
Read up on industry tips and tricks to expand the creative arsenal; like this one. Understanding creative software is highly specialized and is updated annually, these extra efforts shine when approaching a new creative project.
Attend creative related conferences, have offsite meetings in new spaces, and, in some cases, even let the mind rest. We find the best practice can sometimes come through the exercise of letting go, allowing for a new approach, and then starting again with a fresh mindset.
If perfection exists in the world of creative, it is either achieved through luck or a ton of practice (as practice makes perfect). While we love getting lucky, most of our down time is centered around honing our abilities and preparing to deliver masterful creative skills for our next professional assignment.
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Aedieno is a boutique creative agency. Leverage our blood, sweat, and tears for your next corporate branding endeavor by contacting us today.