We’ve all heard it before – a picture is worth a thousand words. And a video may very well be worth a thousand pictures.
Every analysis source on the internet reinforces the impact that images and videos have on social content and posts. This 2020 Hub Spot article speaks to known stats, while this 2020 Sprout Social article emphasizes the massive growth in the image-focused social channels.
Newer channels like TikTok and Instagram are outpacing Facebook and Twitter's growth over like periods, signaling the impact of graphics first platforms.
If you are serious about representing your organization in social spaces, strong graphics will be an influential part of this strategy. Here are a few tips:
- Create graphics with a purpose
- Consider creating a suite of graphics, rather than one-offs
- Stay consistent with your brand aesthetic
- Use wholly-owned or royalty-free image sources (more here)
- Tap into creative tools like Canva or Giphy
- Hire a graphic designer
- Consider a creative agency
Ultimately, your social feed is an extension of your brand. It is a live look into what you represent, and your graphics should always support the mission. Whether your assets connect to your services, showcase your team, support a campaign, or promote a standalone idea or occasion – building a plan and thinking around corners allows for the best outcome.
As a final note, allow yourself some latitude to grow into the graphic-creating samurai. Social channels are fast and real-time. Unlike print and other forms of marketing/advertising, you have some room to explore, make some light mistakes, and find your way to getting it right.
Aedieno is a boutique creative agency. For image, visual or motion graphic development or anything in between, please contact us.