The Call to Action, aka “CTA”, is a term used for any web element that prompts users to move in a particular direction and provoke an immediate response. These days, web users find it imperative to see a Call to Action, as it is calling for their attention and providing a seamless path in which they can maneuver around a website.
There have been far too many times, in which users find themselves becoming impatient over the misleading and sloppy flow of a site navigation; yielding an overall, unsuccessful experience.
According to Adobe, consumers will likely switch devices or stop engaging content altogether if they encounter design or display issues.
Not only do you want your message to be clear, but the placement and design of the Call to Action are also vital ingredients to a successful website. Making sure that it is recognizable, and that there is visual focus drawing in the users’ eye, can make or break its strength. Sites should provide the most user-friendly experience possible, and the easiest way to do this is by giving a clear path to users allowing them to accomplish what they want.
Fun Fact: Did you know that according to the Psychology of the Call to Action – the human mind EXPECTS the CTA? We are innately curious about what will happen after it, therefore motivating our behavior with anticipation. Source: Kissmetrics
Great desktop presence, responsive mobile design, and clear Call to Actions will ensure the best experience for all site visitors.
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