Did you know that 67% of consumers consider image quality “very important” when making a purchase online? Quality begins with image clarity, the first representation of your offerings.
Here are the "How To’s" of putting your best foot forward in the product photography world.
Having the right equipment for the job is the first step to a successful product shoot. Also, making sure that you’ve provided a clean and organized environment will allow for a solid start. The three basics:
1. Lighting – This may include reflectors, spotlights, lamps, natural light, etc. – whichever may compliment your product.
2. Tripod – A key component that allows for consistency and image stabilization.
3. Background – Having a clean surface is important! Shooting on a white backdrop will lessen your amount of post-editing by giving a well-lit photo that needs few or no brightness/contrast adjustments.
Consistency is king! Sizing, proportions, shadows, lighting, and color balance are all so important. Remaining aware of your surroundings and the small details that go into each shot will deliver preferred results. Also, consider providing multiple views to a customer to build their trust in the product, allowing for them to get a good sense of its "whole".
Even with all of these techniques, and having shot your products to the best of your ability, sometimes you still need the magic of photo editing to promote a product in it’s most valuable form. If necessary, editing your photos might be the best way to take them to the next level, showcasing them in a clean and professional state.
Bringing your images to life through quality product photography will aid in delivering the trust required to build strong online customer relations.
Source: Big Commerce
Aedieno is a boutique creative agency. For product photography, action video, and editing, please contact us.