In the world where all things happen 'now,' managing expectations can be tricky. You may have stakeholders, customers, team members, and a board of directors to please. The list is long and never-ending.
Delivering your best requires a creative team that is responsive to your goals and objectives while thinking ahead on your behalf. Though some partnerships and service providers may not always be perfect, they should be consistent and reliable.
Here are our recommended must haves when retaining a creative agency:
Your new (or current) team should be avid listeners. Listening to understand, not just to reply, is the key to all effective communication.
Any service provider not able to meet a deadline, return a call or answer an email is not the service provider for you. Your selected creative agency should be reasonably accessible and able to deliver on their promises as a rule.
Let's face it, managing corporate identities, advertising and marketing efforts is like protecting the family name. Your agency should treat you (and be treated) like family. Comfortable, honest and respectful – always.
Hey, great work creates great opportunity. And, both benefit you, your brand, your department, your company, your collateral, and your creative agency. Mediocrity is not acceptable.
Creativity in business is innovation. Your creative team should bridge the gap between where you are now and where you are going with purpose. This team should deliver equitable value.
Setting goals and delivering on expectation is mandatory. The agency team should understand your goals and objectives, and help you deliver on them every time.
In some instances, creative agencies provide these deliverables through team hierarchy. Partners do the pitch, then transfer the heavy lifting to their teams and account managers. Sometimes it works, and sometimes it doesn't, resulting in these values being lost in translation.
We encourage all clients to request commitment and communication structures as part of the creative services agreement. Covering a few diligent bases on the front end will save you valuable time in the long run, and everyone involved will thank you.
If you need a few reasons why smaller firms do this better, check out our 10 Reasons Why Boutique Creative Firms Deliver Big Value post to see what sets us apart.
Aedieno is a boutique creative agency. For direct access and personalized creative relationship management, please contact us.